Clothworks Shop reference
Gold Jewelry Statistics, 2026
A clear look at the latest available U.S. and global gold jewelry demand data, including volume, spending, and how higher gold prices shaped buying in 2025.
Last updated August 18, 2026. Figures below cover the 2025 calendar year.
The snapshot
Less gold by weight, more dollars spent.
Gold jewelry demand moved in two directions at once in 2025. Higher gold prices reduced the quantity of gold bought in the United States and around the world, while the dollar value of jewelry purchases rose.
These figures describe gold jewelry demand in the market, not the material, price, or availability of any individual Clothworks Shop item.
1,542.3 t
Global gold jewelry demand in 2025
Worldwide gold jewelry consumption reached a five-year low in 2025.
Source: World Gold Council, January 29, 2026-18%
Year-over-year change in global demand volume
The global total fell from 1,886.9 tonnes in 2024 as gold prices reached repeated highs.
Source: World Gold Council, January 29, 2026$172B
Global gold jewelry demand value in 2025
Even as shoppers bought less gold by weight, the value of worldwide demand reached a record.
Source: World Gold Council, January 29, 2026+18%
Year-over-year change in global demand value
Higher gold prices more than offset the drop in volume.
Source: World Gold Council, January 29, 2026117.3 t
U.S. gold jewelry demand in 2025
U.S. demand was measured in tonnes of gold contained in jewelry, not retail item count.
Source: World Gold Council, January 29, 2026-11%
Year-over-year change in U.S. demand volume
U.S. demand declined from 131.9 tonnes in 2024 as higher prices affected affordability.
Source: World Gold Council, January 29, 2026$13B
U.S. gold jewelry spending in 2025
U.S. spending rose even while the amount of gold purchased declined.
Source: World Gold Council, January 29, 2026+28%
Year-over-year change in U.S. spending
The World Gold Council reported that the increase in spending outweighed the fall in volume.
Source: World Gold Council, January 29, 2026What the figures show
Price mattered more than appetite.
The 2025 figures show that demand by weight fell while spending increased. In practical terms, shoppers faced a more expensive raw material, so the market recorded less gold moving through jewelry purchases even as the value of those purchases rose.
For anyone comparing jewelry trends, it helps to keep volume and spending separate. A rising sales value does not automatically mean more gold jewelry was purchased by weight.
Explore Clothworks
Find a little gold tone for your own rotation.
Clothworks Shop has an edit of 18K gold-plated stainless steel earrings in playful heart, flower, hoop, geometric, and color-forward styles.
Methodology and sources
Where these numbers come from.
Primary source
World Gold Council, Gold Demand Trends: Q4 and Full Year 2025 , published January 29, 2026. The report covers calendar-year 2025 data and cites the World Gold Council and Metals Focus.
How to read the figures
Tonnes measure the gold content of jewelry demand. Dollar figures measure demand value. Percent changes compare 2025 with 2024 unless stated otherwise.
Cite this page
Clothworks Shop. “Gold Jewelry Statistics, 2026.” Updated August 18, 2026. https://clothworksshop.com/gold-jewelry-statistics