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Gold Jewelry Statistics, 2026
A clear look at the latest available U.S. and global gold jewelry demand data, including the first half of 2026 and full-year 2025.
Last updated September 17, 2026. Figures below cover Q2 and the first half of 2026, plus the 2025 calendar year.
The snapshot
Less gold by weight, more dollars spent.
Gold jewelry demand continued to move in two directions. Higher gold prices reduced the quantity bought in the United States and around the world, while the dollar value of jewelry purchases held up more strongly.
These figures describe gold jewelry demand in the market, not the material, price, or availability of any individual Clothworks Shop item.
278.2 t
Global gold jewelry demand in Q2 2026
Worldwide demand by weight fell to one of the weakest second-quarter levels in the World Gold Council data series.
Source: World Gold Council, July 30, 2026-17%
Year-over-year change in global Q2 demand volume
The global total fell from 335.3 tonnes in Q2 2025 as elevated prices continued to limit affordability.
Source: World Gold Council, July 30, 2026$86B
Global gold jewelry demand value in H1 2026
Consumer spending rose even as gold jewelry demand by weight weakened during the first half of the year.
Source: World Gold Council, July 30, 202622.2 t
U.S. gold jewelry demand in Q2 2026
U.S. demand increased from Q1 but remained below the same quarter a year earlier.
Source: World Gold Council, July 30, 20261,542.3 t
Global gold jewelry demand in 2025
Worldwide gold jewelry consumption reached a five-year low in 2025.
Source: World Gold Council, January 29, 2026-18%
Year-over-year change in global demand volume
The global total fell from 1,886.9 tonnes in 2024 as gold prices reached repeated highs.
Source: World Gold Council, January 29, 2026$172B
Global gold jewelry demand value in 2025
Even as shoppers bought less gold by weight, the value of worldwide demand reached a record.
Source: World Gold Council, January 29, 2026+18%
Year-over-year change in global demand value
Higher gold prices more than offset the drop in volume.
Source: World Gold Council, January 29, 2026117.3 t
U.S. gold jewelry demand in 2025
U.S. demand was measured in tonnes of gold contained in jewelry, not retail item count.
Source: World Gold Council, January 29, 2026-11%
Year-over-year change in U.S. demand volume
U.S. demand declined from 131.9 tonnes in 2024 as higher prices affected affordability.
Source: World Gold Council, January 29, 2026$13B
U.S. gold jewelry spending in 2025
U.S. spending rose even while the amount of gold purchased declined.
Source: World Gold Council, January 29, 2026+28%
Year-over-year change in U.S. spending
The World Gold Council reported that the increase in spending outweighed the fall in volume.
Source: World Gold Council, January 29, 2026What the figures show
Price mattered more than appetite.
The newest figures continue the same pattern seen in 2025: demand by weight fell while spending proved more resilient. In practical terms, shoppers faced a more expensive raw material, so the market recorded less gold moving through jewelry purchases even as the value of those purchases held up.
For anyone comparing jewelry trends, it helps to keep volume and spending separate. A rising sales value does not automatically mean more gold jewelry was purchased by weight.
Explore Clothworks
Find a little gold tone for your own rotation.
Clothworks Shop has an edit of 18K gold-plated stainless steel earrings in playful heart, flower, hoop, geometric, and color-forward styles.
Methodology and sources
Where these numbers come from.
Sources
World Gold Council, Gold Demand Trends: Q2 2026, Jewellery , published July 30, 2026, supplies the Q2 and first-half 2026 figures. World Gold Council, Gold Demand Trends: Q4 and Full Year 2025 , published January 29, 2026, supplies the full-year 2025 figures.
How to read the figures
Tonnes measure the gold content of jewelry demand. Dollar figures measure demand value. Percent changes compare the same period a year earlier unless stated otherwise.
Cite this page
Clothworks Shop. “Gold Jewelry Statistics, 2026.” Updated September 17, 2026. https://clothworksshop.com/gold-jewelry-statistics